Based in Manchester, I lead UX and Design at Dootrix, shaping high-quality digital products across native mobile and web. My work sits across product design, design systems, design strategy, accessibility, and the practical use of AI in modern design operations.
Over the last 9 years, I've worked across start-ups, product teams, and established organisations, helping turn complex problems into useful, accessible, and well-crafted products. I'm often brought into projects where teams need clarity: defining the right problem, improving user journeys, setting design direction, creating scalable systems, or shaping a product so it can move from idea to launch with less friction.
As a design leader, I care about both the quality of the product and the way teams get there. I partner closely with engineers, delivery teams, product leads, and stakeholders to connect user goals with business outcomes, making sure design decisions are grounded, practical, and built to last. That often means moving between strategy and detail — from audits, workshops, journey mapping, and product thinking through to UX flows, interface design, prototyping, design QA, and delivery support.