Based in Manchester, I lead UX and Design at Dootrix, working across native mobile, web, enterprise software and AI-enabled products. My role spans product strategy, design systems, accessibility and hands-on delivery.
Over the last nine years, I've helped startups, product teams and established organisations turn complex problems into clear, useful products. I'm often brought into work where teams need clarity, whether that means reframing the brief, improving a difficult journey, aligning stakeholders or creating systems that help a product scale.
I work closely with engineers, product leads, delivery teams and senior stakeholders to connect user needs with business outcomes. My work moves between strategy and detail, from discovery and journey mapping through to interaction design, prototyping, design systems and delivery support.
I enjoy solving messy problems with thoughtful people. Whether that's shaping a product, exploring where AI can genuinely improve how a team works or debating football over coffee, curiosity tends to be the common thread.