Heathrow's BI products were constrained by Power BI's native visualisation and interaction capabilities. Existing controls lacked the flexibility required for advanced operational dashboards, limiting the ability to highlight critical events, support rich interactivity, and create next generation data experiences.

The challenge was to explore the art of the possible within a fixed time period.

Heathrow's baggage dashboards were data-rich but cognitively demanding, making it difficult for operational users to quickly identify bottlenecks and pressure points.

Led design within a focused innovation team, setting the interaction and visual direction for the geospatial prototype. Worked iteratively with the Senior Power BI Engineer to ensure concepts were technically viable, and partnered with the Delivery Manager to maintain sprint pace and stakeholder alignment throughout.

Before prototyping advanced visuals, we ran focused stakeholder workshops to unpack operational pain points, mental models, and real-world decision contexts.

Designed and facilitated stakeholder workshops to surface operational pain points, mental models, and real-world decision contexts — establishing a clear brief before any prototyping began.

Set the visual and interaction direction for the geospatial prototype, working iteratively with a Power BI engineer to ensure advanced design concepts were technically viable within enterprise constraints.

Demonstrated that data-heavy enterprise interfaces can be visually engaging and operationally legible — challenging an assumption that BI products have to be dense and cognitively demanding.

Documented the AI-assisted design workflow used across the engagement, providing Heathrow and Dootrix with a reusable framework for compressing future exploration cycles.

Delivered a working geospatial prototype embedded within Power BI, demonstrating advanced interaction capabilities — including anomaly highlighting, zoom behaviour, and operator attention cues — beyond the platform's native defaults.

Provided documented feasibility guidance that gave Heathrow a clear, evidence-based foundation for next-generation BI investment decisions.

The engagement concluded as a successful exploration and directly led to further commissioned work with Heathrow across a broader workstream — the clearest possible validation of the sprint's value.

Established a reusable AI-assisted design workflow that has since informed how Dootrix approaches time-boxed innovation engagements.