I'm Jack, a designer with over nine years' experience turning complex problems into clear, scalable products. I work across consumer apps, enterprise software and AI-enabled experiences.
A complex EV charging journey transformed into a clearer, more trusted experience — from zero to a 4.8★-rated native app.
Payment authentication redesigned to reduce fraud while keeping legitimate customers moving.
Simplifying complex insurance journeys while balancing customer confidence, commercial goals and regulatory requirements.
Complex airport data transformed into a clearer decision-support experience — helping teams spot issues sooner and act with confidence.
GRIDSERVE's first design system — giving design and engineering a shared foundation for faster, more consistent delivery.
Using AI-enabled workflows and rapid prototyping, an early-stage sustainability platform became a working product in less than a week.
Helping independent beauty professionals solve technical problems faster through an AI-powered WhatsApp support service.
Reduce ambiguity
Align teams around the problem, user need, business goal, and definition of success before moving into solutions.
Balance users and business
Make design decisions that support user goals while contributing to adoption, conversion, retention, efficiency, or growth.
Turn insight into direction
Use research, audits, workshops, and data to identify friction and shape clear, practical next steps.
Partner through delivery
Work closely with product, engineering, and delivery teams to shape ideas early, test assumptions, and build with confidence.
Use AI to move faster
Use Figma Make, Subframe, Claude and Claude Design to prototype in hours and help non-designers produce on-brand, high-quality work.
Design with systems in mind
Create patterns, components, and standards that improve consistency, accessibility, and delivery quality across products.
I'm Jack, a design leader and systems thinker helping teams turn complex problems
into clear, scalable products and experiences.
Based in Manchester, I lead UX and Design at Dootrix, partnering with product, engineering and business teams
to shape AI-enabled products, enterprise software and consumer experiences.
Over the last nine years I've worked with startups and established organisations, leading everything from early discovery and product strategy through to design systems, native mobile apps and enterprise platforms.
Outside work you'll usually find me running, walking Ozzy
, searching for Manchester's best coffee
, watching City, or trying to convince myself I can still play five-a-side.
If we meet, there's a good chance we'll end up talking about design systems, AI, Cody Rhodes
, Manchester coffee spots or why Kevin De Bruyne's
passing range deserves its own case study.
