Currently leading design at Dootrix, with 9+ years' experience across B2B and B2C products, SaaS platforms, native mobile apps, web platforms, design systems, accessibility, and cross-functional delivery.
Led UX/UI for a native app designed around charging confidence and session completion.
<6 month launch · 50,000+ downloads · 4.8 app rating
Led UX exploration around time to insight, decision confidence, and enterprise data clarity.
Interactive BI concept · Stakeholder alignment · Further commissioned work
Created system foundations to improve consistency, accessibility, and handover quality.
First design system · Reusable patterns · Clearer handover standards
Designed risk-informed UX that protected revenue while preserving legitimate user completion.
Targeted validation model · Clearer recovery paths · Lower-friction security
Led product framing and rapid prototyping to make an early SaaS proposition tangible.
5-day prototype · Clearer SaaS proposition · Investment-ready concept
Shaped the proposition, UX structure, and conversational experience around practical support needs.
Defined SaaS proposition · Prototype direction · Clearer AI support flows
Reframed onboarding around the full early user journey and activation.
UX audit · Redesigned onboarding · Updated home screen direction
Reduce ambiguity
Align teams around the problem, user need, business goal, and definition of success before moving into solutions.
Balance users and business
Make design decisions that support user goals while contributing to adoption, conversion, retention, efficiency, or growth.
Turn insight into direction
Use research, audits, workshops, and data to identify friction and shape clear, practical next steps.
Partner through delivery
Work closely with product, engineering, and delivery teams to shape ideas early, test assumptions, and build with confidence.
Design with systems in mind
Create patterns, components, and standards that improve consistency, accessibility, and delivery quality across products.
Strategy and detail
Connect product thinking and journey mapping with detailed UX, interface design, prototyping, and design QA.
Improve how teams work
Create clear ways of working that help teams make better decisions and raise the quality of what they ship.
I'm Jack — a design leader, systems thinker, and curious builder of side projects, design systems, and AI experiments.
Based in Manchester, I lead UX and Design at Dootrix, shaping high-quality B2B and B2C products
across SaaS platforms, native mobile, and web.
Over the last 9 years, I've worked across start-ups, product teams, and established organisations, helping turn complex problems
into useful, accessible, well-crafted products.
Outside of design, I'm usually running, walking Ozzy
my cocker spaniel, finding good coffee or somewhere decent to eat, watching City, or trying to look useful on a 5-a-side pitch.
Ask me about design systems, AI tools, Cody Rhodes
finishing the story, Manchester coffee spots
or why Kevin De Bruyne's
passing range deserves its own case study.
